Video blogs for AXE

Description:

AXE brought to Kyiv the brand hero of its global campaign — Double Jacket Jimmy. Video blogs about his adventures in Ukraine were a part of AXE’s campaign in Ukraine, executed by NGN.agency.

Tasks:

• Prepare scripts for video blogs;
• Develop logistics for the shooting;
• Shoot, edit and provide postproduction for the series of videos.

Results:

We released a series of short video blogs, in which Double Jacket Jimmy tried Ukrainian food, checked out Kyiv fashion, and looked for the best parties. These videos gathered around 300 000 views on AXE UA Facebook page.